Episode 1

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Published on:

4th Jun 2022

Can You Make Viral Content & the Abominable Snowman

Jen McFarland and Bridget Willard ask each other questions they've heard from clients like, can you make me viral content? We also discuss Tinder, the Abominable Snowman, and the emotional toll marketing can have on ... marketers.

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Transcript
Jen:

Welcome to the 3 0 2 marketing redirect show.

Jen:

My name is Jen.

Bridget:

I'm Bridget Willard, and you're welcome.

Bridget:

You are going to be able to vicariously live through what Jen

Bridget:

and I have to say about marketing clients and everything else.

Bridget:

And hopefully laugh because we are your vicarious.

Jen:

We are it's like marketing behind the scenes or marketing confessional.

Jen:

And we would call this show marketing confessional, but there's other stuff

Jen:

that's really close to that name.

Jen:

So we can't really do that.

Jen:

So we just say, The call it 300 to marketing, redirect.

Jen:

Which means, I think you can tell me what you think it means.

Jen:

Like we are temporarily redirecting our thoughts to something

Bridget:

else.

Bridget:

Yeah, because it's real.

Bridget:

One is a permanent redirect to go to is temporary.

Bridget:

It's a little bit of.

Bridget:

It's a little bit fun.

Bridget:

It's almost like an address.

Bridget:

Can you tell me how to get to Sesame street instead?

Bridget:

It's going to be how do I deal with, and I don't know what your first question

Bridget:

for me is, but let me tell you what I've been struggling with for a long time.

Bridget:

It was way back in 1972.

Bridget:

No, but for real, the emotional labor that we take on as marketers.

Bridget:

Businesses that aren't our own.

Jen:

Yes.

Jen:

And then, okay that was going to be another question for you.

Jen:

So on a related question, does that ever mean that you don't

Jen:

market your own business?

Bridget:

Oh, no.

Bridget:

You have to.

Bridget:

I, didn't not put makeup on even though this is like temporarily

Bridget:

not about marketing with.

Bridget:

Market.

Bridget:

I don't know.

Jen:

I don't have any makeup on

Bridget:

this is unnatural.

Bridget:

Hey, maybe next time.

Bridget:

That's how it would be.

Bridget:

I

Jen:

don't know.

Jen:

I am not always great about marketing my business.

Jen:

I get really busy.

Jen:

I've been really busy the last two weeks and it's crickets for me on social media.

Jen:

But you're on it more than I am, I think.

Bridget:

Okay.

Bridget:

So I'm like, I know a lot of people say their systems and processes

Bridget:

people, but I don't have a choice.

Bridget:

That's just how my brain thinks.

Bridget:

And I, what I used to tell, like when I was an employee, okay.

Bridget:

Between now and my link y'all want to see this thing and you

Bridget:

don't know that's happening.

Bridget:

Yeah.

Bridget:

Is life it's happening.

Bridget:

Okay.

Bridget:

So here's the thing.

Bridget:

What I tell clients is that no, and this is the emotional labor part.

Bridget:

What I tell clients is.

Jen:

Oh, my gosh, this tweet is taking forever.

Jen:

Does every tweet take you this long is

Bridget:

no, this is ridiculous.

Bridget:

It's just cause the internet so greedy

Jen:

anyway, like Bridget broke Twitter.

Jen:

Sorry guys.

Bridget:

I miss a fail.

Bridget:

Elon Musk should have bought Twitter just to get us a fail.

Jen:

That's not even on his top 10,000 blitz.

Bridget:

He didn't ask me and he should have, but here's the thing.

Bridget:

So I've always tell my clients, I can't care about your business more than you.

Jen:

Yeah, I do that a lot.

Jen:

I think I kill

Bridget:

so rubber meets the road.

Bridget:

Look in the mirror.

Bridget:

Fridays is when I work on my business.

Bridget:

So I do the same where it's half day, Fridays and half day Saturday.

Bridget:

And then if I've done my thing, my blog posts a tweak to my site map or

Bridget:

any kind of marketing new that week.

Bridget:

Then I get to go to the pub.

Bridget:

So whatever

Jen:

you're coming to us live from the pub.

Bridget:

No, no Saturday.

Bridget:

But so I decided what would my ideal schedule be?

Bridget:

Like?

Bridget:

These are dead on social media.

Bridget:

They're so dead.

Bridget:

So I only worked.

Bridget:

Like maybe 10 to noon or 10 to one.

Bridget:

And then in an ideal world, which I'm not perfect.

Bridget:

I haven't written a blog post in a while, but I've been working on launches

Bridget:

words, but whether I edit, I edited it.

Bridget:

Something on my site map, or I make a video or something,

Bridget:

anything for my business.

Bridget:

If I've done it that week before one o'clock on Friday, then I'm off.

Bridget:

So I give myself the incentive and the reward for doing it.

Jen:

Yeah.

Jen:

You keep mentioning this, edit to your site map.

Jen:

I have to say that in my, for me, that is not breaking news.

Jen:

Don't tell anybody that.

Bridget:

Okay.

Bridget:

So I used to say, I find a blog post, but like I'm not always

Bridget:

writing blog posts anymore.

Bridget:

Sometimes I'm editing the ones that I currently have.

Bridget:

Oh yeah.

Bridget:

So if all the Google wants to set, it changed the site map.

Bridget:

They don't know what's what your site map changed.

Jen:

Yes, I carry a lot of emotional labor.

Jen:

It's changed some since I've taken a forever break from developing website.

Jen:

That changed it a lot.

Jen:

When I was developing websites that happened all the time that

Jen:

I seem to care more we're on a break, like forever, sorry, Ross.

Jen:

Like it's not happening.

Bridget:

That's why I'm like, you're like, I'm going to mark this podcast explicit.

Bridget:

So I'm just gonna prepare you for the arsenal.

Bridget:

But like I used to tell people I don't give them.

Bridget:

Flux on backorder.

Bridget:

I'm out of stock.

Bridget:

I don't know when they're coming back in.

Bridget:

That's like you get to a point where you're done and that's fine,

Bridget:

but it's that self-awareness, and so that emotional labor though,

Bridget:

with client work, it's really hard.

Bridget:

It wears on you.

Bridget:

Yeah.

Bridget:

That's part of it.

Bridget:

Get, we don't.

Bridget:

We're in business for ourselves and we're glad to be in business for ourselves and

Jen:

y'all need to care about your business as much as we do

Bridget:

more.

Bridget:

It's not my job to equal you do.

Bridget:

And I tell people that I've tried to convince people to use Twitter because

Bridget:

that's where you're getting the eyeballs and Literally made a video, a 26 minute

Bridget:

loom for a client showing all the stats, like what they're paying for that for me.

Bridget:

And

Jen:

so yeah, nobody watches those.

Jen:

I make those trainer videos.

Jen:

Nobody watches those.

Bridget:

No.

Bridget:

And they're like we want to move away from Twitter.

Bridget:

I'm like, but that's over half your impressions or they're not on Instagram.

Bridget:

Instagram's biggest lie.

Bridget:

Is that.

Bridget:

He said it's a good place to market your business.

Jen:

Do you know what the organic reach is on Facebook and Instagram right now?

Jen:

I

Bridget:

don't want to know.

Bridget:

I don't want to know it's bad for just tell me what started taking it

Bridget:

personally, like what the actual fuck.

Bridget:

How am I getting 400 impressions on Facebook and 4,000 on Twitter.

Jen:

I don't know.

Jen:

You probably have a lot more followers on Twitter to be

Bridget:

fair.

Bridget:

No.

Bridget:

For brand new

Jen:

accounts.

Jen:

Oh, brand new accounts, because the average reach of a Facebook post

Jen:

is somewhere between one and 2%.

Jen:

So that's why, and then on LinkedIn, it's getting pretty bleak.

Jen:

I really think that has to do more with engagement over there.

Jen:

If you can get some people to react, then it shoots up pretty quickly.

Jen:

And then linked or Instagram is an ally.

Jen:

Of course, I don't have the link in front of me of who did all this research.

Jen:

The Instagram that the, that they, the research they did, it was like between.

Jen:

It was a higher range, but it was still very low, still below 10%.

Jen:

Wow.

Jen:

For Instagram and Instagram gets all this press about being so great.

Jen:

And it's getting, it's just getting pummeled.

Jen:

Everything is paid now.

Jen:

Honestly, there's just so much out there.

Jen:

That's paid.

Jen:

Yeah.

Jen:

You have to work harder, but that's why everything is talking about SEO again.

Jen:

Yup.

Jen:

You have to be, you have to do that.

Jen:

So

Bridget:

like literally like for this emotional labor, again, I gave the

Bridget:

book away as the chamber meeting, and it's the only online marketing book

Bridget:

you need for your small business that co-wrote with than . And he didn't know

Bridget:

that I was author, but I was speaking at the chamber and he said, oh yeah.

Bridget:

So if I do this, I'll be successful.

Bridget:

And I turned to him and I said, If you actually do it.

Bridget:

Yeah.

Bridget:

If you actually will do it, my niece sent me a, Hey, I really need to be

Bridget:

better on social media, blah, blah, blah.

Bridget:

And what should I do?

Bridget:

And I'd go Hey, I have a plan for you.

Bridget:

I've literally made a marketing brief and it's 20 minutes loom

Bridget:

video that will work if you work.

Bridget:

It works.

Bridget:

If you work

Jen:

it work the plan.

Jen:

That's why

Bridget:

my motto has always been, do the work it's on the back of my mug.

Bridget:

Do the work, but you're

Jen:

you don't have a mic right now?

Jen:

No, we're after hours.

Jen:

This is off hours right now.

Bridget:

No,

Jen:

I hear you bourbon.

Jen:

So

Bridget:

seven o'clock.

Jen:

It is it's 500.

Jen:

In Portland and it's been dark and rainy and gross all day.

Jen:

And I think I can see sunshine coming in through your San Antonio window.

Jen:

And I just think that I hate you even more.

Bridget:

We're at 33 degrees north.

Bridget:

So yes, no, not $33 dinner point 20.

Jen:

So we're getting, it's not dark outside except the clouds and the rain.

Jen:

It's decided to be like crappy weather again.

Bridget:

That's the difference of when I moved from California to Texas, was it?

Bridget:

I lived in California.

Bridget:

It's Marine layer or not.

Bridget:

You don't get the pretty shapes here.

Bridget:

It's like thunderclouds so you get the coolest shapes and

Bridget:

then it's it does this thing.

Bridget:

And then it's over.

Jen:

Did you know that a cloud ways weighs like 50,000 pounds?

Jen:

What,

Bridget:

yeah.

Bridget:

How does it flow?

Jen:

That's it don't ask me science questions.

Jen:

I'm in marketing.

Jen:

I read this interesting article.

Jen:

I'm sharing like a funny like tidbit now.

Jen:

You're like, how does it float, Jen?

Jen:

I don't know the floaty stuff.

Jen:

Floaty stuff.

Bridget:

It's like probably like the whole atmosphere being involved and

Bridget:

grabbing, you know what I'm talking about.

Bridget:

Yeah, no.

Bridget:

But you said something interesting that it's another rant of mine about where

Bridget:

people think that marketing isn't science.

Jen:

Oh, it's totally an art and a science.

Jen:

It's both.

Bridget:

It's both.

Bridget:

And so when I used to tell people, it's like marketers,

Bridget:

especially in social media, we are dealing with data in real time.

Jen:

Yeah.

Jen:

And you have to adjust and you have to test and nobody knows for sure.

Jen:

Which the, okay.

Jen:

So all of this leads me to the question that I had for you.

Jen:

So art and science.

Jen:

Constantly dealing things real time.

Jen:

Has a client ever asked you for viral posts?

Bridget:

I don't know where they think the shit comes from.

Bridget:

So one guy is skateboarding, listening to dreams by Fleetwood, Mac trick

Bridget:

and ocean spray, cranberry juice.

Bridget:

He looks like a gangster would never listen to dreams.

Bridget:

And now you think you could just do that, the whole point with things that go viral.

Bridget:

Is there an accident?

Jen:

So I had a client.

Jen:

This is when I first started out on my own, who said that she wanted me to take,

Jen:

to create a viral post, like every month.

Jen:

And I was like, I don't think you understand what viral means.

Jen:

Sometimes I say those things and I'm like, I really.

Jen:

I should, I probably shouldn't have said that out loud.

Jen:

No,

Bridget:

I do.

Bridget:

I and people say we're not getting a lot of clicks.

Bridget:

I'm like, that's not what we're buying.

Bridget:

We're buying eyes.

Bridget:

There's no such thing.

Bridget:

As a first click lead, it doesn't exist.

Bridget:

It's like the abominable snowman, like it

Jen:

doesn't that exists.

Jen:

Are we going to.

Jen:

Let's circle back to the abominable snowman, crushing a childhood

Jen:

dream anyway, so it doesn't exist.

Jen:

The one-click lead doesn't exist.

Bridget:

It's possible.

Bridget:

It happens.

Bridget:

I've seen it happen twice in all the years I've been doing this kind of work

Bridget:

that it's just not going to happen.

Bridget:

And I once did this Facebook live.

Bridget:

And I ended up exporting it, putting on my YouTube channel, stop treating social

Bridget:

media, like makeup sex in a bad marriage.

Bridget:

Oh, that's a good one.

Bridget:

Yes, because I tell people, when you fight with somebody, Tina and

Bridget:

I Turner whatever, I'm glad she finally left that abusive baster.

Bridget:

And I just finished wasp watching respect, which is another.

Bridget:

Oh, I haven't seen that yet to what all these women who have crate stories seem

Bridget:

to be involved in domestic violence, not their fault, but it's just is

Bridget:

that what we have to do to be strong?

Bridget:

I don't want to have to, could we not have trauma?

Bridget:

And anyway, so like trigger warning.

Bridget:

I just, I I thought it'd be like more about the music and

Bridget:

then it's more about trauma.

Bridget:

But that's the thing is

Jen:

Are we still talking about one click leads?

Jen:

I don't

Bridget:

So like I would tell people about Snickers.

Bridget:

Okay.

Bridget:

So I'm 49.

Bridget:

I remember the Snickers commercial or they're in a school classroom

Bridget:

and you hear the girl's stomach rumbling and like she has a Snickers.

Bridget:

And so everything's fine.

Bridget:

So you, we will think, see, to think that these.

Bridget:

Kind of exist.

Bridget:

And then, but even in the checkup I'll you have those, impulse buys, impulse place.

Bridget:

Buying a website, it's not impulse buy.

Bridget:

Okay.

Bridget:

Nobody like drunk dials, a web developer.

Jen:

You might find somebody.

Jen:

I do think a client drunk texted me at one point.

Jen:

Oh yeah, I had that happen.

Jen:

But yeah, no, you're right.

Jen:

Nobody just like drunk dialing.

Jen:

To hire somebody, but

Bridget:

even still, even when I see the Snickers, I still

Bridget:

think of that commercial.

Jen:

So it's how go.

Bridget:

I never knew what this was and I'm just sitting there.

Bridget:

I have no brand awareness.

Bridget:

I've never heard of this candy bar and I look over and I think, oh, I'll buy it.

Bridget:

That

Jen:

never had doesn't happen well, and actually what's happening now.

Jen:

And I think this is partially because of how many people were home for so

Jen:

long buying stuff from the couch.

Jen:

It takes even more clicks than before.

Jen:

Oh, more impressions, more.

Jen:

It takes longer to get people to buy, because now they're

Jen:

just savvier let's face it.

Jen:

Okay.

Jen:

But he was buying stuff online from their couch, not everybody, but a lot of people.

Jen:

And so now they are all just sitting there and they're like, oh, There's

Jen:

all kinds of stuff I can find.

Jen:

They're not looking at it as a, as a.

Jen:

I'm just going to, oh, this is it.

Jen:

I found it by.

Bridget:

Okay.

Bridget:

I will say so.

Bridget:

I will say there's always caveats, right?

Bridget:

Have a couple of drinks.

Bridget:

You're on Instagram doom scrolling.

Bridget:

You see this ad.

Bridget:

The girls like, oh, you like my dress, his pockets and shorts.

Bridget:

And she flips it up and it just keeps saying that over and

Bridget:

over again, I'm like, oh, I'll

Jen:

buy not the dress with pockets and shorts.

Jen:

That's

Bridget:

evil.

Bridget:

It doesn't fit at all.

Bridget:

Like now trying to figure out how to return this thing to China or

Bridget:

France or wherever it came from.

Bridget:

But that was like, anytime I've ever body's on Instagram,

Bridget:

it's always been a bad idea.

Jen:

That's what I teach people in my digital marketing classes, instead of

Jen:

buying stuff online, watch cat videos.

Jen:

That's what I tell people.

Jen:

It's really because at two in the morning, look, I understand that's

Jen:

what Amazon and Uber eats are for.

Jen:

And

Bridget:

you put your wishlist, but I was like, okay, I need a

Bridget:

new pair of jeans actually bought the same pair of jeans twice.

Bridget:

Although one was short and one was long.

Bridget:

So oops.

Bridget:

But Alison says it better like reputation.

Bridget:

That's what I'm saying.

Bridget:

So the, of the two times that I bought things on Instagram clothing, a bad

Bridget:

shoe, and this, it takes 10 years to get it and then it never fits.

Bridget:

I don't know who it's for, but it's not for me.

Bridget:

That's for damn sure.

Bridget:

Why didn't you do that?

Bridget:

Because I'm a sucker for marketing.

Jen:

I love marketing.

Jen:

I swear.

Jen:

Sometimes I teach things just cause it's like reminding myself not to do

Jen:

stuff like buying stuff in the middle of the night and all of that stuff.

Jen:

So yeah, viral posts like I've had posts go.

Jen:

I wouldn't, they're not viral.

Jen:

Okay.

Jen:

Like we're not talking about millions of people looking at a picture of

Jen:

my desk on LinkedIn, but like some of the most knucklehead posts I've

Jen:

ever had where I'm like, oh, I just love what my desk looks like today.

Jen:

Snap.

Jen:

And I just write a little pithy statement.

Jen:

It's 150 people love it.

Jen:

And 20 comments and I'm like, are you kidding me?

Jen:

It's my desk, and so it's.

Bridget:

It's just, I could put oh, my husband died six years ago.

Bridget:

It's pretty sad.

Bridget:

And I get all this advice on Facebook and then oh, here's a

Bridget:

book I have for sale crickets.

Bridget:

Crickets.

Bridget:

Yeah.

Jen:

But they all have, oh, I've written posts that I thought were just like art.

Jen:

Like just chef's kiss all over it.

Jen:

And then they're just like, So

Bridget:

all this emotional labor constantly.

Bridget:

Yeah,

Jen:

But if you think about it, marketing is all about emotion.

Jen:

Honestly.

Jen:

Like everything that you're trying to create is trying to elicit some sort of

Jen:

emotion, whether it's driving someone toward a sale or, oh, that's cool.

Jen:

Or some sort of emotion.

Jen:

And yeah, I think it's almost impossible as marketers to know.

Jen:

Emotionally involved at least somewhat

Bridget:

well.

Bridget:

And that's the part with client with dealing with clients?

Bridget:

That's tricky because you're invested in the strategy that you

Bridget:

came up with and they don't care.

Bridget:

Some other shiny things.

Bridget:

Goes in front of their way.

Bridget:

I know you and I talked about this whole could you like stick

Bridget:

with this strategy for at least a quarter before you go quarter?

Bridget:

I'd go for a month.

Bridget:

I know it didn't work.

Bridget:

Okay.

Bridget:

Keep trying this stuff and keep going.

Bridget:

It's like saying I did that guy for four times snack.

Bridget:

Like I'll just try something else.

Bridget:

It's not

Jen:

going to work.

Jen:

I'm going to stop.

Jen:

'cause that's basically what it's like.

Jen:

It's not even that it didn't work with that guy.

Jen:

It's like saying, oh, I dated this guy four times and I'm just going

Jen:

to stop dating one star forever.

Jen:

One star do not recommend

Bridget:

dating.

Bridget:

Take a permanent pause.

Bridget:

Hey.

Jen:

Stop talking about my web development,

Bridget:

but seriously, because I've actually talked about this

Bridget:

in therapy, because I'll be like, okay, I have to get clients.

Bridget:

Okay.

Bridget:

I want a date.

Bridget:

I cannot work on getting clients and date at the same time.

Bridget:

My emotions can only go one way or they.

Bridget:

Really?

Bridget:

Yeah, because I'm like, I tried dating this guy and then I was

Bridget:

like, yeah, maybe I was too harsh, like breaking up with them.

Bridget:

But I like, I don't want to be a sports widow before.

Bridget:

Like I get it's the NBA it's your team.

Bridget:

They're out of the finals.

Bridget:

There's no finals on tonight.

Bridget:

You want to go to a comedy show?

Bridget:

I don't know.

Bridget:

I'll let you know.

Bridget:

And then now there's a really good fight on tonight.

Bridget:

Oh,

Bridget:

This is why we have no future.

Jen:

We really should have talked about this before.

Jen:

We just hit like record guess you're talking to somebody who got married

Jen:

pretty much before the internet.

Jen:

Yeah.

Jen:

But I have no experience dating.

Bridget:

It's the same fucking thing though.

Bridget:

It's the same thing.

Bridget:

You try these people out, they try you out.

Bridget:

You don't know if you work well together or not.

Bridget:

You're trying to make them believe that this is going to be the thing,

Bridget:

this is what will work for your specific set of circumstances.

Bridget:

It's not a, you're not going to sear supply a Dickie uniform.

Bridget:

This is oh my God, Dickie uniforms.

Bridget:

My uncle used to buy his from Kmart back in the day, but that's the thing

Bridget:

it's like, No, it's not cookie cutter.

Bridget:

Like you have a specific set of goals, what you want it to

Bridget:

do, and then they don't listen.

Bridget:

And then you're the one you're the asshole that gets cut.

Bridget:

And I ended up talking to my peers who are employees and in marketing, and

Bridget:

they're like I'm going to change jobs.

Bridget:

Kosta.

Bridget:

Did I go, no, it's fine.

Bridget:

Go ahead and change jobs, but I'm just going to tell you.

Bridget:

That you will always be the one doing the emotional labor and you will

Bridget:

always be the one who is never believed when you're in marketing forever.

Bridget:

No matter what the company is doing, you will always be second guessed.

Bridget:

You will always have gas lighting.

Bridget:

Doesn't matter how many degrees you get, how many letters behind your name?

Bridget:

There's always going to be somebody who has a pet project or a nephew or

Bridget:

cousin on the golf course who wants to try this new shiny thing, because

Bridget:

that's the magic potion that's going to make your company property, everything,

Jen:

everything solved.

Jen:

Yeah.

Jen:

Yeah.

Jen:

I love it.

Jen:

When the, when YouTube knows more than me.

Jen:

The clients come in and they're like, I saw this video.

Jen:

Oh.

Jen:

It's like

Bridget:

when we go to web MD, we tell our doctors,

Jen:

right?

Jen:

Yeah.

Jen:

I'm like, okay.

Jen:

Yeah.

Bridget:

Yeah, I have fun doing that.

Bridget:

Have fun gay

Jen:

God, I'm not going to do that.

Bridget:

It's exhausting.

Bridget:

That's why I was, that's why I was like, I dream of all the day where I could

Bridget:

just own a diner in rural Texas and make lemon rind pies and serve coffee.

Bridget:

From Allison, my God, you like kiss my grits.

Bridget:

Oh

Jen:

God, she's the best.

Jen:

This is my grids.

Bridget:

Kiss my grits.

Bridget:

Like we now have the title of this episode.

Jen:

Kiss my grits.

Jen:

Yeah.

Jen:

Going viral.

Bridget:

It just doesn't ever stop.

Bridget:

It's not a formulaic thing.

Bridget:

The reset clickbait for a long time member, 23 things, or

Bridget:

a marketer walks into a bar.

Bridget:

You're never going to guess what happens next.

Bridget:

I don't think I ever saw

Jen:

or

Bridget:

whatever.

Bridget:

It's like a punchline.

Jen:

I love the ones that are like an SEO walks into a bar, a cafe store.

Jen:

Like it's every single word for.

Jen:

Tavern

Bridget:

club.

Jen:

They order a beer at IPA.

Bridget:

I know it's so bad.

Bridget:

Like my writing particles, he teaches SEO and he's he had this glass of wine.

Bridget:

He goes, is your wine 86 feet put on Instagram and then put in Canva,

Bridget:

is your wine glass 86% empty?

Bridget:

This is what happens.

Bridget:

He goes, I just want to.

Bridget:

To have a meal where I don't think about SEO ever.

Bridget:

Good luck.

Bridget:

We got to pay the bills.

Bridget:

I know.

Bridget:

So now how do you do that?

Jen:

I am so broken.

Jen:

I felt like I was gonna put the slide.

Jen:

I was going to share my screen and stuff.

Jen:

I don't have an inmate today to figure that all out here in restream in

Jen:

the, on the, when the cooker business show Shelly takes care of that stuff.

Jen:

Do it like so I saw this post.

Jen:

It was a client, a former client, actually that's a friend and stuff.

Jen:

She works with horses and mules and she had this great video.

Jen:

She's got so much engagement on Facebook.

Jen:

It's insane.

Jen:

And it was a mule install and it was like a treat.

Jen:

And if you licked the treat, it would spin around.

Jen:

It was almost like it was on for, it was almost like it was on a toilet

Jen:

paper roll, but it wasn't, it was like a tree, so it was like moving around

Jen:

and above it, it said C O N T E N T

Bridget:

content or content.

Bridget:

I

Jen:

read it as content.

Jen:

And I was like, oh, Lonnie, you forgot to write a caption.

Jen:

And I spent forever.

Jen:

And then I was like, oh, content.

Jen:

Got it.

Jen:

Yeah.

Jen:

So then I shared it in a Facebook group.

Jen:

I'm in called women in marketing.

Jen:

And it went Nutter butter because everybody thought the same thing.

Jen:

They were all just oh my God, I thought it said content and they screwed it up.

Jen:

This whole thing.

Jen:

And it's

Bridget:

this never ending cycle of laundry that constantly has to be done

Bridget:

and heard the ones who have to do it.

Bridget:

And they're Wait, we don't like your personality.

Bridget:

We do like your personality.

Bridget:

Like we like this, we like that.

Bridget:

I've had clients say to me, like, where did you get those words?

Bridget:

That's not right.

Bridget:

They came from here website.

Bridget:

That's where those words came from.

Bridget:

I literally copied and paste them.

Bridget:

That's not right.

Bridget:

We'll fix your website.

Bridget:

I'll fix this tweet, but maybe fix your website.

Bridget:

Cause that's where I got it from.

Jen:

Y'all and that's where you're sending people.

Jen:

I know.

Jen:

The statistics are so stark right now.

Jen:

Like you work primarily.

Jen:

Local businesses, right?

Bridget:

So you used to work with WordPress developers and that's a

Bridget:

whole nother ball of wax, but also in many ways, very easy because I

Bridget:

can send them a Google sheet without a loom to explain how to use this.

Bridget:

I was a little more spoiled than I realized.

Jen:

Okay.

Jen:

So the reason I say that is like with small local businesses.

Jen:

What you have on your website and then your Google business profile.

Jen:

And then, that's where people go and everybody's on their phone

Jen:

and they're all trying to figure out if they're going to go to you.

Jen:

And if your website has like crappy stuff on it, that doesn't make any sense.

Jen:

How many customers have you just lost?

Bridget:

You don't

Jen:

even know that the answer is nobody.

Bridget:

Nope.

Bridget:

I know that's the problem.

Bridget:

It's like you think how many people bounce?

Bridget:

You don't even know if they're ever going to come back

Jen:

because back how many people come back.

Jen:

I don't, unless they love you.

Bridget:

I don't think they're going to come back.

Bridget:

They don't takes 10 times to, to regain negative sentiment.

Bridget:

If they let you have that opportunity to.

Bridget:

It's a bad experience, but yeah I'm always, I take the content after a

Bridget:

website because that's what bins that's.

Bridget:

Those are the words that were followed by.

Bridget:

In a staff meeting, right?

Bridget:

In many staff meetings probably, and everybody has their like dog in the

Bridget:

show or whatever that they really want this one word, there's too much,

Bridget:

there's too many cooks in the kitchen.

Bridget:

There's too many.

Bridget:

People with their hands involved in things that don't know shit about marketing.

Bridget:

And I'm gonna tell you one more thing or,

Jen:

what

Bridget:

that reminded me of I, one of my clients redid their website and then I, so

Bridget:

I'm taking the content from the website.

Bridget:

Can you write more in this tweet?

Bridget:

I'm like, this is literally very website.

Bridget:

It's pretty thin now.

Bridget:

And they go, yeah, I really want it to be lean and mean, but

Bridget:

could you put more words in this.

Jen:

They do know that there's no edit button, right?

Jen:

Oh, I'm sorry.

Jen:

You're just

Bridget:

Oh, so I like my face.

Bridget:

I, for those of you who are only listening to this, my face is what the fuck?

Bridget:

That it's, if you feel like you're constantly.

Bridget:

Being second guessed.

Bridget:

You are, you're

Jen:

constantly.

Jen:

That's why every company I ever worked at, like when I was an internal marketing

Jen:

person and when the company starts to go south, the marketing people are first

Jen:

people to go and it's no, see, where are the ones that are like standing

Jen:

out there alongside your sales staff saying, no, really it's not that bad.

Jen:

Everything you guys should come.

Jen:

We still have a lot to do, and it's, but that's how it works.

Jen:

It's just the name of the game is.

Jen:

And then it, I think it just exacerbates the problem.

Jen:

It just makes it worse and that's, but nobody understands that.

Jen:

And I think it's because, and I remember this from even my years as a graphic

Jen:

designer, because I actually did marketing before the internet was super popular.

Jen:

So I've been around for a long time doing marketing.

Jen:

And everybody, when I was, even when I was a graphic designer,

Jen:

everybody thought that it was.

Jen:

And then Canva now has just made it so that everybody thinks that any

Jen:

sort of design is super easy, even though every camp, it looks the same.

Jen:

Yeah.

Jen:

Except for maybe our podcast cover.

Jen:

I don't know.

Jen:

That seems a little out there.

Bridget:

It was fun.

Bridget:

I really like it.

Bridget:

I like it

Bridget:

too.

Jen:

I know.

Jen:

It's just I feel like it's the same thing.

Jen:

Everybody thinks they know what.

Jen:

How to do it better.

Bridget:

Oh, there's a program like now that there's a program, there's there

Bridget:

for magic and you don't need the humans,

Jen:

but I think that they feel that way about marketing in general.

Jen:

I think that's why.

Jen:

Yeah.

Bridget:

Yeah.

Bridget:

Look at all the people going to Jasper.

Bridget:

Formerly

Jen:

jarvis.ai, formerly conversion.ai.

Jen:

Yeah.

Bridget:

Let those people just

Jen:

go with God.

Jen:

I, I did try it and it's good for like short descriptions that I then judge

Jen:

up a little bit, but there are people out there who are just doing long form.

Jen:

In long form, Jarvis is awful.

Jen:

Why people would ever, or Jasper why people would pay like $120 a month.

Jen:

For garbage cause that's really what comes back and they're just

Jen:

copying and pasting it into Google.

Jen:

And now Google is trying to figure out how to prevent it

Jen:

or penalize it and detect it.

Jen:

Yeah.

Bridget:

Yeah.

Bridget:

I just saw an article about that and it's gonna rank articles better based upon

Bridget:

the author and the author's credibility.

Jen:

Oh, that's hot.

Jen:

I'm going to do really well then.

Jen:

Cause I don't ever use any of that junk.

Jen:

No, I like my prototype by the way, the one I do use is pepper type

Jen:

and it's, but I only use it for YouTube descriptions that I, then I'm

Jen:

like, like I said, I rework it, but sometimes you don't do you know what?

Jen:

I'm bad at writing marketing?

Jen:

Really like copywriting.

Jen:

Yeah.

Jen:

I've I have worked diligently at it for the last year because I was an

Jen:

English major and I wrote all kinds of research papers and blog posts and

Jen:

stuff, the Ackerman, actual writers.

Jen:

So copywriting for me, I just.

Jen:

It's

Bridget:

infomercial, but wait, there's more, if you act now and you

Bridget:

repeat yourself, linkedin.com/jobs, linkedin.com/jobs, linkedin.com/jobs.

Jen:

We're not LinkedIn.

Jen:

Why don't you, why aren't you saying our website?

Jen:

Can't redirect properly.

Bridget:

I'm like, I know jingles, I know commercials.

Bridget:

I've always been fascinated with commercials.

Bridget:

I love watching commercials on TV.

Bridget:

I've thought about getting TV, just so I can have the commercial.

Bridget:

3 0 2 marketing direct.com 3 0 2 marketing

Jen:

director, redirect marketing.

Jen:

Redirect.

Jen:

You said the wrecked.

Jen:

Oh man, everybody's going to go to the wrong website.

Jen:

That's fine.

Bridget:

Marketing.

Bridget:

Redirect.

Jen:

I don't think anybody's watching.

Jen:

Do we even care?

Jen:

No.

Bridget:

Yeah, no, watch it later.

Bridget:

So that's the thing about, we think, everybody cares about this live event, but

Bridget:

apparently there's a big fight tonight.

Jen:

It's five o'clock on a Saturday.

Jen:

This is actually just shows we have no lives.

Bridget:

I thought about going out, but that was like, ah, pajamas, have a

Bridget:

little bourbon, maybe some ice cream.

Bridget:

Find something on TV to watch.

Bridget:

That's so awesome.

Bridget:

I went out last night to a comedy show.

Bridget:

It was called

Jen:

it's June and the weather's so bad.

Jen:

My husband said, can we have stew for dinner?

Jen:

So I'm making like winter beefs too.

Jen:

Wow.

Jen:

That's how bad the weather is.

Jen:

It's just awful.

Jen:

We went camping two weeks ago or maybe a little longer ago.

Jen:

And so many of the campsites were flooded with ducks.

Jen:

Like that flooded, the ducks were floating and we would drive by

Jen:

and I'm like, gosh, Oregonians.

Jen:

They just start very Hardy.

Jen:

Like why can't they camp in this site?

Jen:

And it's I know.

Jen:

And we're like camping by a lake.

Jen:

And it was so flooded with.

Jen:

Get to the lake the whole time.

Jen:

Like we're there for five days.

Jen:

It's just crazy here.

Jen:

And I thought like the weather here right now is such a tease.

Jen:

Like it's 80 degrees.

Jen:

And then of course, now that it's the weekend, it's back to fifties and

Jen:

raining here in lovely Portland, Oregon.

Jen:

And I'm like, I am not from here.

Jen:

So at this point, I'm ready to just go anywhere.

Jen:

We lived in Arizona and I loved the weather.

Jen:

I just didn't like driving all the time.

Jen:

Yeah.

Jen:

Neither one of us really appreciated that.

Jen:

And then we went into the peace Corps and came back.

Jen:

We moved to Portland and this is like one of the weather seasons

Jen:

where it's just gone on too long.

Jen:

This is the time of year where everybody's I've had it like.

Jen:

This needs to go.

Jen:

And then once the sun comes out, like there's a couple of days where

Jen:

everybody's like kind of naked and smiling, just going to happen.

Jen:

And it's by naked, I don't mean we do have the naked bike ride here.

Jen:

I don't mean fully naked.

Jen:

Usually it's just.

Jen:

Take tops and shorts and everybody's smiling.

Jen:

And there's a lot of glare.

Jen:

Cause so much of our skin is just, it hasn't seen sun, it's a fluorescent.

Jen:

I posted something about that on Facebook was like yeah.

Jen:

Talk about a white people.

Jen:

Problem.

Jen:

It's like fluorescent skin trans translucent.

Jen:

My sister

Bridget:

says that she's vampire white.

Bridget:

Oh,

Jen:

yeah.

Jen:

That's what a lot of people here are.

Jen:

Yeah.

Jen:

Yeah.

Jen:

Where does she live?

Bridget:

Southern Cal, central California.

Jen:

Oh, there's no excuse there.

Bridget:

Come on.

Bridget:

If you're all fogged in, you worked the graveyard shift.

Jen:

Oh, okay.

Jen:

That works.

Jen:

That's fine.

Jen:

So what are you working on right now?

Bridget:

For myself, I'm working on my launch with words, a care home pack.

Bridget:

And that will tell you that it's just so easy for me to work on client

Bridget:

work, but when it comes to my own stuff, I'm so easily discouraged.

Bridget:

It's like stuff.

Bridget:

We talk about therapy.

Bridget:

Like I know it's great.

Bridget:

I know it's a good idea.

Bridget:

I know it's amazing.

Bridget:

Blah, blah, blah, blah.

Bridget:

If I could ever convert people to do niche marketing, which I don't know why

Bridget:

you wouldn't want to do niche marketing, like just you hate money or what,

Bridget:

like, why wouldn't you like want to I, when I did my roofing one, I literally

Bridget:

made a template for the home and about pages that they get when they buy it.

Bridget:

And you could literally just do this thing and market just to roofers.

Bridget:

And have a whole business, like if you're a go getter,

Jen:

but yeah.

Jen:

People don't want to do that.

Jen:

I it's so funny.

Jen:

Cause one of my friends, I send all my web developer clients to her.

Jen:

And, but she just has somebody right now who loved her.

Jen:

And I love Brianne too.

Jen:

It's why I send people to her.

Jen:

She's really great.

Jen:

But this client like in crafts, so I think sold stuff on Etsy and she

Jen:

developed her website and stuff and she's become almost like this crap.

Jen:

Creative web developer for people.

Jen:

And she is like old, like she likes to code, she's like a real school,

Jen:

like web developer and she's been just super busy, totally slammed.

Jen:

And but that's and I'm like, she's yeah, I just I've just started doing that.

Jen:

And I don't know why more people don't do that.

Jen:

You just

Bridget:

got to cause then you're the expert,

Jen:

like

Bridget:

flying into that.

Bridget:

You're like, I'm not making your Instagram reals.

Bridget:

Okay.

Bridget:

You're like a

Jen:

big influencer on LinkedIn.

Jen:

Isn't that?

Jen:

I thought it was

Bridget:

hilarious.

Bridget:

I know my chamber keeps talking about how I'm like the top 10

Bridget:

marketers to look at and on LinkedIn, I just be, I'm a human being.

Bridget:

But I do have my 3, 2, 1 method, which I told everybody to do.

Bridget:

And it seems like they're doing it.

Bridget:

Follower connect with three people a day comment on two

Bridget:

posts, writing original posts.

Bridget:

That's my Twitter and LinkedIn are that's where people are

Bridget:

there to have a connection.

Bridget:

Facebook has is self-centered Instagram, self centered.

Bridget:

They're there for whatever the whim of the person is.

Bridget:

If they're even on.

Bridget:

It's just not a good place to spend your marketing money.

Bridget:

I don't know how to explain it.

Bridget:

You got and people would say, oh, should I do a tick talk?

Bridget:

I'm like, Jesus Christ.

Bridget:

You're not even blogging.

Bridget:

You want to go you dance and produce these videos.

Bridget:

What's the actual.

Bridget:

You think that this is going to bring you more business as a,

Jen:

oh, you don't have TV.

Jen:

There's the best.

Jen:

I think it's, I think it's all state are those, the

Jen:

commercials with mayhem like me.

Jen:

So there's this one right now.

Jen:

You probably haven't seen it.

Jen:

Cause you're cause you don't have TV, but he's

Bridget:

out there.

Bridget:

Yeah.

Bridget:

I do have the Roku channel, so like he'll finance.

Bridget:

Those

Jen:

ads.

Jen:

So mayhem is out there and he's like dancing and he's got a, like you

Jen:

could tell he's like taking a selfie.

Jen:

He's do it as YouTube thing.

Jen:

And he's I'm making a video, that's going to get tens of views.

Jen:

And he said nothing.

Jen:

And then this guy's driving by and like looking at him and runs into the

Jen:

back of a garbage truck, John's always that's why I'm not on social media,

Jen:

but I just think it's funny.

Jen:

It's I'm going to get tens of views.

Jen:

Yeah.

Jen:

The

Bridget:

thing it's like people sick, it's a magic.

Bridget:

In fact, I decided to delete my Tik TOK account and all of my videos

Jen:

because I was like, I know you're on there.

Jen:

I have it.

Jen:

But just to claim the real estate and I use

Bridget:

it, I did.

Bridget:

But then I was like, why I don't have time for this.

Bridget:

I don't have time for it except time if I am not writing

Bridget:

content on my website, which I.

Bridget:

I have no business putting content on another platform, just

Bridget:

so that they can serve you ads

Jen:

and make money off

Bridget:

of fucking Tinder.

Bridget:

Every four swipe.

Bridget:

I have this game like to play with Tinder and it's Bridget brakes Tinder.

Bridget:

So I like to be in a 15 mile radius.

Bridget:

And if you don't have a bio, I'm never clicking on you.

Bridget:

I'm never like if you don't have.

Bridget:

If you can't write just something in there fuck off.

Bridget:

So I've just saw, I'll just sit there and I'll fill it.

Bridget:

Yes, no, yes, no, yes, no, yes, no.

Bridget:

And and then it goes, we're out of connections for you.

Bridget:

I'm like, yes, that might be at the root of my dating, you think?

Bridget:

But now they have ads.

Jen:

Fuck.

Jen:

So like you're swiping and then there's an ad.

Bridget:

And you have to click off of it.

Bridget:

You have to X or, swipe this way or that way I don't do that.

Bridget:

I know I, sometimes I actually do the wrong way.

Bridget:

So it's X or heart, extra art.

Bridget:

Cause if I swipe, I can, oh fuck.

Bridget:

I didn't mean to super like you Jesus.

Bridget:

And then I felt guilty.

Bridget:

Like I'm supposed to be an equal opportunity data.

Bridget:

I'm like, no, I just I listen.

Bridget:

I'm not a mean person, but.

Bridget:

No.

Bridget:

So my standards, sometimes I just I want a match to somebody to say, was this the

Bridget:

best picture you could take of yourself?

Bridget:

Was this is your best, but forward in 2022, where like we're not

Bridget:

taking one 10 camera pictures.

Bridget:

Okay.

Bridget:

And then take it down to the photo map.

Bridget:

This

Jen:

is, this is your fast, you get to take a picture

Jen:

and see it, and then you can

Bridget:

delete it and start over.

Bridget:

We have timers.

Bridget:

We have, selfies like this is your best.

Bridget:

This is what you're doing.

Bridget:

Okay.

Bridget:

You do you boo, but that's not like I just wanna do coaching.

Bridget:

Like I just want to do, what are you hoping that somebody will,

Jen:

maybe that's a new revenue stream for you be like,

Bridget:

what are you keeping your profile?

Jen:

What are you communicating with your picture?

Jen:

Let's talk about your Tinder.

Jen:

No, you're talking to clients.

Jen:

You can be like workshopping their bios and I've

Bridget:

read files for in fact, this is dude, in the time that

Bridget:

I've been widowed, six years.

Bridget:

I've only been dating for five of those.

Bridget:

Okay.

Bridget:

And like I said, I was like, you, I dated before the internet, literally

Bridget:

before the internet, before cell phones, come on, you actually met.

Bridget:

I told somebody yesterday, I was like, yeah, I'm married my boss.

Bridget:

Cause that's where you used to meet people that

Jen:

would work.

Jen:

You did not people at work or at a college.

Jen:

Yeah, I met my husband.

Jen:

Exactly.

Bridget:

But yeah, I've actually helped my friend and but anyways,

Bridget:

a lot of people have been married and divorced and getting married

Bridget:

again in that same five-year period.

Bridget:

And four months is still my record.

Bridget:

Cause I figured like at four months, if I can't take you to a wedding.

Bridget:

Yeah,

Jen:

we've got to know this is not going to work.

Jen:

I'm

Bridget:

going to work.

Bridget:

I had a wedding to go to in six months.

Bridget:

And if you can't not watch a fight to hang out with me at a comedy

Bridget:

show, this just isn't going to work.

Bridget:

Wow.

Jen:

I wonder if this guy's watching right now, I'm thinking,

Bridget:

No.

Jen:

Oh, just watching the

Bridget:

fight.

Bridget:

It's a fight.

Bridget:

This entire life revolves around sports.

Bridget:

That's fine.

Bridget:

Like I just stuff when I'm bored, but if something

Jen:

is this what you're doing when you're bored?

Bridget:

This is fun.

Bridget:

I'm always going to choose to be with people

Jen:

this again.

Jen:

When are we doing this again?

Bridget:

It should be like at least weekly.

Jen:

Yeah.

Bridget:

Yeah.

Bridget:

Whenever you want to do it, we, you and I like tossed around days.

Bridget:

I'm always good with a Monday and a Friday, and I'm usually doing a whole

Bridget:

lot of fucking nothing on the weekend clearly because I can't even get a guy

Bridget:

to get off his ass, to show up and play.

Bridget:

And here's the thing that's talked about that I went to this comedy show and

Bridget:

four people asked me if I was by myself.

Bridget:

I feel like when you walk in by yourself,

Jen:

That's a good, that's what we call in the business, a context clue.

Bridget:

And then as if I wasn't humiliated enough, they're all welcoming

Bridget:

and really well-meaning people.

Bridget:

That's not what I'm saying.

Bridget:

I was already feeling super self conscious about this.

Bridget:

And then another lady came in.

Bridget:

Who saw the on event?

Bridget:

Bright.

Bridget:

She was by herself and they said, Hey, autumn is by herself.

Bridget:

Cause she come and sit with you since you were by yourself too.

Bridget:

I'm like, okay.

Bridget:

Awkward conversation with somebody that doesn't even live in San Antonio

Bridget:

is from DC coming for graduation.

Bridget:

That sounds fun to me.

Bridget:

She's a nice lady and everything, but.

Bridget:

There's so many over tables.

Bridget:

There are only 15 people.

Bridget:

I got to sit with the other person that came by themselves.

Bridget:

Why does everybody have to be coupled?

Bridget:

I know I want to be coupled just for the division of labor.

Jen:

That's why you aren't leading with that, right?

Jen:

Like it's not like your Twitter picture and then your bio is I'm

Jen:

in this for the division of labor.

Jen:

Yeah.

Bridget:

I can have better sex by myself, Jen.

Bridget:

I kept what I walked that way I have to deal with anybody's bullshit.

Bridget:

And that's why I like working in the marketing of my own business because I.

Bridget:

I just, I'm full circling this.

Bridget:

Yes.

Bridget:

I always prioritize my business because.

Bridget:

Nobody's paying my bills.

Bridget:

There's no trust fund.

Bridget:

There's no division of labor as far as finances go,

Jen:

but, and your cat to do anything.

Jen:

Cause our dogs don't do anything either.

Bridget:

No, I know.

Bridget:

And back when I, my celly dog was alive.

Bridget:

He was just the head of security.

Bridget:

But no, yeah, I'm not going to date somebody who's running a room, but I want

Bridget:

somebody to mix as much or more than me.

Bridget:

I'm 50 years old.

Bridget:

49.

Bridget:

I know, but think about it.

Bridget:

I have to be 72 to collect social security.

Jen:

I'm 50 years old.

Jen:

I

Bridget:

have how many more revenue earning, like at

Jen:

what point it's got 40 more years of revenue earning potential.

Bridget:

My grandmother lived to 101.

Bridget:

I don't want it.

Bridget:

I don't think I can afford to.

Bridget:

And will Twitter still be around or will people think it's just a fad still?

Bridget:

I'm like there's not a fad turn on the news.

Bridget:

Every single person really only

Jen:

22% of people use.

Jen:

Yes, but the people

Bridget:

who do it doesn't mean that's the only people that are, those are the

Bridget:

people that are on who have accounts.

Bridget:

Does it include screenshots?

Bridget:

Think about all the screenshots on Instagram of tweets or on the news

Bridget:

or in the paper or in articles.

Bridget:

Twitter

Jen:

is ingrained in my newsletter tomorrow.

Jen:

There's going to be the best tweet that I saw that I was like, oh, this is

Jen:

what I'm writing my newsletter about.

Jen:

I haven't written it yet.

Jen:

Good luck, Jen.

Jen:

Hashtag good luck hashtag Sunday morning newsletter.

Jen:

Yeah.

Jen:

It really smells like beef stew in here.

Bridget:

It's the winter in Portland.

Bridget:

So the

Jen:

winter, we don't get summer until at least rose

Jen:

festival, which is next weekend.

Jen:

So I think it is, I was supposed to be paddling, but

Jen:

then I got concussed and stuff.

Jen:

That sucks.

Jen:

I know, I guess my and all these people are so funny cause they're

Jen:

like, are you doing like roller Derby?

Jen:

And I was like, no, I was just trying to skate for the first time in 30 years,

Bridget:

I've all over backwards.

Bridget:

Way more than what Russ lamb.

Bridget:

Yeah.

Bridget:

We try to live our useful days.

Bridget:

And I just don't know how, You just don't know.

Bridget:

You never know how long you're going to last as industry,

Bridget:

especially with the ageism.

Bridget:

It's a real problem.

Bridget:

That's why I colored my hair.

Bridget:

Yeah.

Bridget:

Cause I put a poll on LinkedIn.

Bridget:

I said, how many of you would hire a marketer who had a

Bridget:

pixie that was going gray?

Bridget:

Oh, I'm sure it was a low.

Bridget:

No, no.

Bridget:

Okay.

Jen:

Oh, cause you're going to go.

Jen:

The pixie cut.

Jen:

Oh yeah.

Jen:

I

Bridget:

used to do pixie.

Bridget:

I hate this.

Bridget:

I hate this hair.

Bridget:

It bugs me.

Bridget:

I don't like it touching my neck.

Bridget:

I post metal.

Bridget:

As people say, oh, you can't date.

Bridget:

You gotta look beautiful.

Bridget:

You're a marketing person.

Bridget:

I'm more than 50% gray.

Bridget:

Like it's a waste of money, but now I'm just like business expense.

Jen:

So everybody out there on Tinder, she's really not 50% gray.

Jen:

She's she does a tire hair.

Jen:

It's all natural.

Bridget:

Yeah,

Jen:

sir.

Jen:

We are we done?

Bridget:

Yeah, we need to wrap it up.

Bridget:

Okay.

Bridget:

Cause it needs to w we only have an hour and that's long enough.

Bridget:

Yeah.

Jen:

So this is the 3 0 2 marketing redirect, some sort of thing.

Jen:

Podcasts live, stream something,

Bridget:

the stream of consciousness.

Bridget:

Yeah.

Jen:

But if there's one thing that everybody should learn is that one, the

Jen:

abominable snowman is alive and well,

Jen:

we can't just create you some viral posts.

Jen:

Three there's content and content and marketers are

Jen:

always looking at it as content.

Jen:

They're never content content first.

Jen:

And then five minutes later, for example, it becomes, oh, content.

Jen:

Okay.

Jen:

Got it.

Jen:

Yeah.

Jen:

The horse, probably isn't thinking about content.

Jen:

That's just me.

Jen:

Good talk.

Bridget:

Yeah.

Bridget:

And it's just laundry

Jen:

at any.

Jen:

Bots words, oppressions.

Bridget:

If you are really bummed out and your job and you're in

Bridget:

marketing and you think moving the company is going to change that.

Bridget:

I'm sorry to say, that's not going to help, but if you're underpaid and you

Bridget:

need to move your job in order to get a raise and do it totally, but don't expect

Bridget:

the culture to change ever, where we will always be second guessed a question.

Bridget:

Every single day of the week.

Bridget:

Cause we're marketers.

Jen:

Yeah, but you just keep on

Bridget:

trucking.

Bridget:

Yeah, of course.

Bridget:

Somebody has got to pay the bills.

Bridget:

I can't just retire and make lemon ring pies.

Bridget:

Otherwise I'd already done it.

Bridget:

Yeah.

Jen:

Flo she's my grits.

Jen:

This has been a 3 0 2 marketing redirect.

Jen:

Stream of consciousness.

Jen:

I'm Jen

Bridget:

McFarland.

Bridget:

I'm pretty sure we'll see you next week.

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About the Podcast

302 Marketing Redirect
After Hours Marketing with Bridget & Jen
This is a show from two nerdy women in marketing who run their own businesses. We met on camera once and thought this would be fun. We'll talk about marketing, fun stories, entrepreneurship, and honestly, since neither of us knows what's coming out of our mouths next ... we don't know what we'll be talking about. BUCKLE UP and GOOD LUCK.

About your hosts

Jen McFarland

Profile picture for Jen McFarland
👋 I’m Jen. I’m an MPA with more than 25 years of training, teaching, and executive experience in leadership, project management, and digital marketing.

In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses and handling millions of dollars.

But today, I pour my heart and soul into my small business marketing consultancy and podcast, Women Conquer Business, and my new subscription course platform, Epiphany Courses.

I am 100% THAT marketing tech nerd who just plain loves helping people solve their hairiest problems.

In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work. I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.

Bridget Willard

Profile picture for Bridget Willard
Author of several marketing books, Bridget Willard is a teacher who focuses on building relationships. Small businesses benefit from consults that result in an actionable strategy to focus their effort -- and budgets. Bridget's services include in-house training, marketing strategy, copywriting, and social media account management.

Her plugin “Launch With Words” is a value-add for developers to help those clients use their websites — publishing blog posts monthly.

To empower small business owners, she writes, teaches, presents to small groups, and creates tutorials.

When she’s not inspiring small businesses, she is spending time with her friends, learning languages, or enjoying San Antonio.

Say hi to her on Twitter at @BridgetMWillard.